On a recent trip to Las Vegas, I noticed that the local 51's, a minor league baseball team of the New York Mets were no more. After a quick internet search, I found out that Howard Hughes company now owns the team and has a two-year contract with the Oakland Athletics.
The Aviators will be a Triple AAA affiliate so there should be some good competitive baseball happening. Additionally, they have a new ballpark in downtown Summerlin. I continue to believe anything away from the strip is a good idea (traffic).
Anyway, their new branding design is curious. They wanted something that would incorporate the Las Vegas Sunset with the mountain range and some warm but lively color choices of navy, orange, tangerine, gold, yellow and gray. Now, first off this a great playground to play in with not only with the colors but the graphic as well. It certainly would be tempting to create a graphic of Mr. Hughes H-1 racer, which set the land speed record (1935).
The final product was an actual Aviator. It's, unfortunately, one of those logos that look better in print or on the web. The logo embroidered on the caps takes some digesting. It's the head of on Aviator but your eyes immediately go to the center of the orange goggles, the sunset image against it is nice but when I registered that there was indeed a generic human face underneath there, I immediately thought it was Marvel superhero character as if the X-MEN's Cyclops had his own baseball team. The gray face itself gets lost in this color war as if the individual is not as important as the gear.
Alas, fans can pick an alternative cap to where that keeps the colors and the feel but gets rid of Cyclops or bumble bee man. It's a simple bold LV with that attractive mountain range sunset. That one I can wear.